AdPulp

AdPulp.com was created in 2004 with the purpose to make the communications industry a better place. Adpulp covers all sorts of advertising, from television commercials to magazine ads, and any other forms of marketing communications. The website includes an expansive archive of reviewed advertisements broken down by either month or subject, and a fruit juice theme with words like "Raw Pulp" and "Juice Your Inbox". Users can provide their email for additional unpublished content, or just browse the page while commenting on whatever post they like. There are also many social media links to share content, along with a search box to navigate more easily.

We chose this blog specifically because it is so welcoming to new viewers, allowing anyone to comment on the subjects of their choice. The blog is also updated very frequently, with at least two new posts every day on a vast array of different advertisements. What do you think of Adpulp's open minded approach to marketing communications? Do you like the "pulp" theme of the blog? Do the ads on the blog relate in any way to the actual content?

Coolhunting

Coolhunting.com is a blog created in 2003 for global ideas on design, technology, art, and culture. Maintained by a group of editors and contributors, this site provides daily updates on these topics. When visited, one will see that the site provides numerous images and videos as well as informative posts to describe a new product or design. The blog presents multiple tags and tabs to locate more specific topics of interest. Advertising is a major aspect of this blog. Specific tactics are used through the layout of this ad (i.e. advertisements at the top of the page, the right sidebar, and frequently at the bottom of the pages). The location of these ads are consistent in that they are always in the same place, each time one goes to the blog. Consistency is an important tactic used in advertising. Does the regular placement of these ads increase the likelihood of them being noticed? Is there another style of advertising that would be more effective on this type of website? Are there any other interesting possible advertising tactics being used on this blog?